I'm sure we are all very familiar with these telecommunication logos, because we probably see them on our monthly subscription slips/bill payments and so on.These ads retained the telecommunication companies corporate identifiable colour ,which is an important aspect of branding.
It helps customers to recognise and achieve that sense of familiarity with the respective company.
Basically, the respective logos are trying to say, we speak your language. Be it verbal or non-verbal. You can always identify yourself with us, recognise us and feel at home.
Below is a video of an event that was shown on [ 财经追击-Money Week]. Please watch: )
Personally, i felt that Amara Hotel came up with a wonderful idea of hiring models (i was one of them!) to dress up to suit the sports theme in conjunction with the Beijing Olympics last year, 8th-24th August, and also introduced new Beijing side dishes to fit the "Olympic atmosphere".
What makes this successful, is all thanks to their marketing team.
They do provide a significant impact to consumers, especially to the tourists or simply the people who patronise the Amara Hotel's Lounge.
They are consumers who wish to have a drink, some light snacks and simply, relax and enjoy the ambience.
Thus, i felt that this organized event, was successful in speaking to its target audience.
Ads have effectively brought across the point of how individual consumer's different perceptions colour the way they see the world and also, the ad campaigns that they are
exposed to.
8 comments:
Advertisements do rely much on our sense of sight to appeal to us, therefore it is of utmost importance that they have attractive logos or symbols representing their franchise.
The most common example used is Steve Job's Apple iPod. It is inferior in many aspects as compared to other MP3s, yet due to the smart Apple marketing campaigns, iPod is the premier and the most dominant brand of MP3s in the world today, and Apple ranked as one of the most desirable products in the field of computers, smartphones and MP3s.
But then again if their products or services are substandard, no amount of advertisement will save them from the fiery backlash of consumers.
Well written article as you have clearly brought across the importance of marketing and advertisement in the visual-centric world of today. Keep up the good work!
yes, Apple is almost liken to being a household name that most would know about.
It is true that, although advertising & how products are being marketed makes an impact, the quality of the goods is one of the most important factor too.
When a consumer is satisfied with his buy, he will tell others and this in turn, generates "word of mouth" publicity!
Adverts have almost been an intergrated part of our lives, especially in this digital age we are living in.
I do agree that telecom companies did a good job in branding by using identifiable colour codings.
However, I do not quite agree with what you wrote on the success of Amara Hotel's marketing strategy. The purpose of their publicity is unclear and you did not mention how exactly were they successful. Moreover, there was no insights as to what extent the campaign had its impact on the consumers.
You may wish to elaborate further.
hey Louisa, I agree with you that the ad really helps to boost the business or create positive awareness for the hotel/ restaurant. It's really a good and creative way to promote new dishes or menu.
Along with it, I also think that it is a great example that you've used- the video.
Thanks for sharing! What other types of marketing other than visual logo and videos? Are there some that are simulating smell, hearing, taste etc.?
To further clarify,Amara Hotel's marketing strategy (in this case,taking the Olympics event into consideration, they came up with new dishes, cocktail drinks and hired models to dress in the sport themes.)
They managed to draw consumers to try the new drinks, taste the exquisite dishes and enjoy the fashion show, to experience this innovative event. We saw that the turn out was rather positive with any guests relaxing at the lounge. =)
Some ads targetting the appeal of "smell", can be about food, fragrant oil, perfume or fresh juices smells.
With regards to "Hearing"(sense of hearing, could be advertisements of stereo systems, like those shown in cinema theatres.
As for "taste" adverts,it could be the sampling of food in shopping malls...
All these are
ways to advertise/market products, other than visual products!
I do agree with Aaron. Apple is a perfectly good example of a successful advertising campaign which is basically saying:" You got to own one to be in Fashion"
Another perfectly good example is those big black "Ah Du" nerdy specs which are so in fashion now. All they need is one star to wear it again, and another will follow yet again. This is yet another form of perception advertising.
Amara Hotel is a good example though. I'm sure those guests wouldn't mind coming back soon! I know i would come back!
I was at Amara Hotel a month ago for a wedding dinner. They did a decent job in maintaining their image towards the general public.
Images and reputations are all but perceptions of people. Do well in this are, and you do well in most fields.
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