Media vehicles are very important!
No, i am not referring to public transport, but i am talking about the medium that "transports" media messages.
Marshall McLuhan argues that the medium in which a message is transmitted, is much more important than the message itself.
He says that the medium has the power to change the way we live and experience the world.
I once assumed that, to advertise or bring forward a message, the more technologically advanced the media medium is, the more effective and productive results you can achieve.
I realised that i was wrong!
Well, it was not how advanced the medium was, it was the choice of which is the optimal medium that would prove the point of the above sentence.
Using the right medium, to convey the right message to the right people, which will most probably achieve the ideal results.
Therefore, YES! i totally agree that "The medium is the message. "It is how we deliver. =D
Friday, October 23, 2009
Sunday, October 18, 2009
Intercultural Communication.
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Intercultural communication. What comes to your mind first when you see this word?
There are many definitions of the word "culture".
In short, it is simply " cultures are templates for living".
Or to further emphasize, it is defined as "the collective programming of the mind which distinguishes the members of one group or category of people from another...includes systems of values and values are among the building blocks of culture." by Geert Hofstede.
Living in Singapore,we are a society with many races and thus, we have a very mixed culture here because of the different people who are born here or moved here to live.
Each and every individual has their own set of identity and culture develops from their way of living.
We tend to take on a somewhat common culture when we live in the same country for some time.
An example is, Singaporean's first language being English, second language being either Chinese/Malay/Tamil( based on mainstream schools Mother Tongue language) and third language being, Singlish(for the majority).
I'm so used to hearing all the "la", "lo", "leh" in my daily life, everywhere i go.
So much so that, when i travelled to Taiwan for a holiday trip in April this year, i was so happy to hear a few Singaporean guys speaking Singlish. Somehow, it felt like i was back home..in Singapore:)
Knowing about different cultures would also help, when you're immersed in a new environment.
For example, Taiwanese all stand on one side of the escalator, so that those who are rushing can walk down "smoothly without people blocking".
Knowing the culture of the country you are visiting ,is important so that you will not offend and not be offended by the locals there.
To end off this entry, i just wanted to say that i appreciate and enjoy living in Singapore, whereby its a multi-racial country and i can embrace various cultures and soak in the atmosphere of various festivals. : )
Friday, October 9, 2009
Group communication.
Just 2 simple photographs of what i observed to be an example of group communication.Regardless of age, you can see that the characteristics of groups are:
1) Interaction.
2) Interdependence.
3) Shared behavioural standards.
4) Collective identity.
A group is "a collection of individuals who, as a result of interacting with one another over time, become interdependent, developing shared patterns of behaviour and a collective identity" - Trenholm(2004)
Group synergy is when a group comes together and accomplish what an individual cannot accomplish or find it hard to.
I strongly believe that everyone plays a part in a group.
It takes two hands to clap,with more hands, the louder the "sound".
To produce that clapping sound, every individual will fit into specific roles to form this cohesive group.
The roles range from people who are task orientated to those who take on maintance roles, seeing the welfare needs of the group and individuals met, and groupthink.
Saturday, October 3, 2009
Identifying the first 5 stages of the Mark Knapp Model of Relational development.
Video used and Song used= I'm crazy for this girl(by: Evan and Jaron)– movie chosen: 50 First Dates.
Mark Knapp Model of relational development is one of the most influential models of relationships. It maps the progression and development of relationships as a series of 10 stages in the two phases of "growing deeper" and "dissolving".
I will briefly explain about the first 5 stages of the "coming together phase" of the Knapp Model of Relational Development.
Stage 1: The initiating stage.
Screening and filtering will take place between people, whereby the parties involved will present themselves in a favourable light to give a good impression. They will look out for cues as to whether to engage in further interactions and if it is alright to do so, they will try to keep communication channels open.Communication topics and conversations are kept shallow and "on the surface" because parties don't know each other well yet.
[If things go smoothly and the evaluations during the first stage is positive, the couple will move on to stage 2.]
Stage 2: The experimenting stage.
The parties involved will communicate "small talk", which is phatic communication that will uncover topics for future expansion of conversations. They will find a common ground to begin to build their friendship/relationship.
Stage 3: The intensifying stage.
There are more and deeper self-disclosure of feelings to the other party. There is an increase in commitment and participation in each other's lives.
Stage 4: The integrating stage.
The individuals "merge" to become an official couple to the public as their social circles merge. This is the stage whereby there is the coupling of individual characters into a relational unit.
Stage 5: The bonding stage.
This is the time that couples will formalize or legitimize the commitment towards each other by a significant public ritual, example: marriage.
Now let us "break down" and analyse the video in sections, i have listed the timings during different parts of the movie that exemplifies the stages 1-5 below.
From timings, [0.09-0.44] and [2.29-2.51] = stage 1 .We can see the lead actor trying various ways and means in different situations to approach the lead actress and get to know her.
From timings, [0.45-0.54] = stage 2.
From timings, [0.55-1.54] and [2.04-2.28] = stage 3 & 4. We can see them spending time together as a couple.
From timings, [1.55-2.02] and [2.53-3.04] = stage 5. We can see that the lead actress was carrying her daughter in her arms. Next,was that she realizes that she was wearing a wedding band when she woke up,and they showed a scene of the wedding ceremony of the lead actor and actress.
I hope you have enjoyed the short video of the movie and understood the 5 stages of Mark Knapp Model of relational development! : D
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